Why You Should Have Your Press Release Submitted
Press release submission refers to sending your press release to journalists and media houses for the purpose of circulating news about your business. Every business, big or small, needs press coverage to prosper. Press coverage is free, but it doesn’t happen on its own. A business needs to plan and work for it to happen. Submitting press release helps your business get wide press coverage. Press coverage places your business or brand in the public forum and help build awareness about your brand. If you don’t submit press releases, people won’t see them, and if people don’t see your press release, they won’t know about your business.
Press release submission is the best way of getting press coverage for any business. Submitting press releases is the most inexpensive method of business promotion. Whenever you think about Submitting Press Releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?
Here are a few of the key benefits of this press release distribution strategy.
Keeps your company fresh in their minds – You never want to go off the radar screen of your clients and prospects. If they forget about you, they could wind up doing business with one of your competitors instead. By sending out press releases to clients, prospects, vendors, etc. on a regular basis, you keep your name fresh in their minds and help cultivate long-term relationships based on trust and familiarity.
Educates them about your company – I’ve always said that an informed client is the best client. The better your clients and prospects understand who you are, what you offer, and what you stand for, the likelier they are to do business with you and be satisfied. They’re also likelier to refer you to others because they’ll be able to speak more authoritatively about your company.
Reinforces current clients’ decision to hire you – Your clients want to know that they’ve hired the right company. They like seeing positive stories about your company because it justifies their decision to do business with you. It boosts your value and credibility in their eyes.
Creates the perception that you’re constantly getting press coverage – Perception is everything. When your clients and prospects are seeing news blurbs from your company on a regular basis, they automatically assume that your company is getting a lot of media coverage which means that things must be going well.
Always submit your press releases through a professional press release submission service like pressreleaseshop.com to ensure proper submission. A small mistake in the press release can lead to rejection of your press release. We take following steps to ensure a flawless press release and perfection submission to increase chances of your press release getting published:
- Make a list of journalists, websites, blogs, and publications that are relevant to your industry, so that it is published in right publications and websites to reach your target audience.
- Ensure your press release is short and to the point and make it attractive to induce the receiving journalists, reporters, or editors to read it.
- Add an interesting angle to make your press release as newsworthy as possible to increase the chances of your press release getting published.
- Research submission guidelines of all the media outlets we intend to submit to ensure compliance with their rules for smooth submission without any hitch.
- Include your contact info in the press release so that a journalist interested in publishing it can contact you if he/she wants any additional information.
- Choose right time and date to maximizes the chances of your press release being read by as many journalists and editors as possible and get published.
What happens after submitting your press release?
When you submit your press release to online news outlets, it is indexed by news aggregators like Google News and search engines, such as Google, Yahoo, and Bing Search and drives numerous online readers to your website. Press release submission to online news outlets, online directories, news aggregators, webcasts, blogs makes your content searchable by media journalists and interested people. Highly targeted press release submission over the internet drives targeted traffic to your website and engages readers receptive to your content.
When you submit your press release to a media distribution service, it is distributed to journalists, reporters, newspapers, magazines, trade publications. Your news is then accessed by leading print media publications to share it with their readers by publishing it. You press release is either published directly as it is or in the form of a news article, resulting in extensive coverage to your product, service, or event.
If you choose pressreleaseshop.com as your press release submission partner, we distribute your press release to 100 PR sites, Google News, Yahoo News, 85000 registered Journalists, 22000 newsrooms. We use services of PR Newswire and GroupWeb Network to reach Global, National and Local Newspapers, Television and Radio stations, 60,000 Trade publications and over 4,000 online news sites, databases, intranets or extranets.